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    <lastmod>2025-02-14</lastmod>
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    <loc>https://www.christianmarney.com/marketing/stomp-stickers</loc>
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    <lastmod>2022-04-18</lastmod>
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      <image:title>MARKETING - Stomp Stickers - Digital Marketing Associate.</image:title>
      <image:caption>I partnered with external agencies to define and implement SEM/SEO best practices to drive sales and improve ROAS. Monitor and analyze results of the campaigns and make recommendations based on finding. Collaborate with an external agency to develop conversion rate optimization tests and implement changes to our site based on results. Create white-label eCommerce sites on Shopify Plus for reseller customers to allow them to sell products online with their own custom-branded site seamlessly. Create reports and monitor results in Google Analytics and make recommendations based on trends. Assist with the creation of marketing materials for reseller customers to aid in their business development efforts.</image:caption>
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      <image:title>MARKETING - Stomp Stickers - Video Content.</image:title>
      <image:caption>With my background in Film Production, I had the added task of creating video content for the company. I made both physical and digital videos, such as gifs and animations. These were used to drive attention toward sales and promotions while developing an identity for Stomp as a whole. The team and I had fun with these and produced content that was both in line with our brand guidelines while being entertaining for our end users.</image:caption>
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      <image:title>MARKETING - Stomp Stickers - ANALYTICS!!!</image:title>
      <image:caption>I get very nerdy, down to the numbers. Weighing the success of a change or searching for the source of a decrease. Analytics are a huge tool for me in digital marketing and measuring the reach of my work. This was a massive responsibility of mine working at Stomp.</image:caption>
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      <image:caption>AFTER</image:caption>
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      <image:caption>BEFORE</image:caption>
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    <loc>https://www.christianmarney.com/marketing/project-two-xrl4c</loc>
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    <lastmod>2021-02-18</lastmod>
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      <image:title>MARKETING - University Daily Kansan Newspaper</image:title>
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